From time to time I get groom-to-be’s asking me about things other than wedding chair covers, sash colours and bomboniere. Instead they’re looking for a great deal on a stunning big diamond ring! Since we dont supply Jewellery at La Sposa (yet!) I’ve got this guide for online ring shopping.
#1 – If a deal is too good to be true, it’s too good to be true. I can’t believe people are thinking they found the deal of the century when they buy a “genuine” 1 carat diamond for under $1000! Then they get it evaluated by a proper jeweller who tells them it’s barely worth $100!
#2 – Testimonials saying, “I was so satisfied with the customer service of company x because they took care of me and the product was wonderful and I want them to marry my first born daughter and blah, Blah, BLAH,” are a load of bunk. People just don’t write this type of thing very often, and if they do, it’s probably because they were asked to.
#3 – Click on their security certificate. Simple Simon. Is it from a company you recognize or can verify on Google? When you’re entering your credit card information does it say https:// instead of http://? (The “s” stands for secure).
#4 – Call the phone number listed. If there is no phone number or someone answers speaking Swahili, good luck. You’ve been warned.
#5 – Try out there customer response email. Is their email address joecoxhulahips at fake email dot com or is it service@weddingringsforever.com, (or something else legit)?
#6 – Don’t buy from the first place you see unless you’re happy paying a higher price knowing it’s EXACTLY what you want. What ever happened to comparison shopping? I always feel sorry for those couples I see drive away with a new car from the first lot they stopped at.
#7 – Internet sales are usually just a marketing ploy. What you find is a good deal today will still be a good deal tomorrow. Don’t be afraid to sleep on it. Sales never end, they just change shape and form.
#8 – RRP is a scam. Manufacturer’s Suggested Retail Price is usually founded upon a survey, not what people are actually willing to pay. Anyone can go around and eventually find some crack head willing to pay $295 for a pair of sneakers that just cost $2 to import from China. At Wedding Rings Forever we only use list price comparisons, and they’re actually based upon other prices we find our competitors selling the same products for. You may look at the list prices and say, “That’s ridiculous.” It is beyond me how people can charge so much and still sleep at night. You usually end up paying for their commercials, advertising, commercial building lease, and other overhead that we’ve been able to avoid.
#9 – Number 10 could be a whole other slew of reasons but I will just sum is up with BE SMART. If you have to enter your Social Security Number to buy a blouse, is that smart? If you agree to help the Prince of Nigeria wire 8 billion dollars to his bank in Omaha to help his dying sister, is that smart? If someone contacts you asking for all your personal information rather than you seeking that product out, is that smart? I would expect more from the savvy internet generation we live in.
Well, there it is! Good luck and happy shopping. Remember that the most important part of the wedding band is not the band at all, but rather who is wearing it and how it symbolizes love for one another.
Tags: chair covers, wedding rings